Start Of A Cold War : McD vs Taco Bell

Before we all begin with, Watch this ad below

If you are a enslaved in ‘Routine Republic’ is probably time for you to move out and become a rebel. Well, that’s what the agenda is of the new taco bell advertisement gives you. With all those clowns and army men iconically represent Ronald McDonalds. This is surely a start of an open war called off by Taco Bell to McDonalds.

Screen Shot 2015-03-24 at 10.08.32 pm

Interestingly¬†the video also symbolises that circles are the only choice they have and hexagon is banned from the city. Which clearly states that burgers are superior to taco’s. Video also emphasises on ‘same breakfast, same breakfast’ repeatedly which also denotes to the fact that Mc Donalds has not changed its product for ages and has the same menu over and over again.

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Also, Taco Bell also added the track “Blitzkrieg Bop” which is the global theme song of rebels in the late ’70s. Adds pretty much of more rebel feel. Overall makes this ad with a very strong impact in the mind of consumers. It’s completely win-win situation for Taco Bell here & we all can hope for the reply anytime soon after the Mc Donalds officials watch this ad. Is this the start of a cold war? We will find out.


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